Even the Biggest Fish Feel the Credit Crunch
July 21, 2008
According to a poll of over 2,000 consumers Google has been voted the UK’s top consumer brand.
Google’s profits rose by less than expected in the beginning of the second quarter this year. Is this part of the credit crunch or is this a sign of a slowdown in online advertising?
Though Google has posted an impressive 35% rise for 2nd quarter profits, it has been slightly under that forecasted. This has come as quite a blow to investors who are used to Google over performing rather than underperforming. This has pushed the value of Google shares down by 9.4%.
Despite a more challenging environment Google has sustained international growth as well as increased traffic. The lower profit performance was blamed on low returns on investments due to more volatile interest rates.
Some say that this is proof of a down turn in the online advertising industry however the economic conditions cannot help. I think that all industries will show signs of a struggle in the near future. In terms of marketing, the more traditional methods will struggle far more than that of online. Online gives higher ROI and is more measurable, plus it gains a wider audience.
I don’t think that Google has anything to worry about.
What Else:| foamex display panels |
| seo marketing en ligne |
| www.marketingmeans.co.uk |
| trading online |