Industry Trends
February 18, 2009
As the global economy shifts and mass production is moved to newly industrialised countries in the Far East. Production in the UK has had to change, becoming more bespoke. This is enabled by modern, computerised machinery and equipment that allows smaller batches, often as one off’s.
For this reason the marketing channels in the UK are pushing personalised purchasing, predominantly in the form of gifts. Once on a website, it is only a matter of clicks to product personalised canvas prints, mugs and photo books all totally unique to you. Plus, now due to improved production methods the prices are very reasonable for your one off gift or art for your home.
Often when entering someone’s home there are canvas prints of their family or pets. On Valentine’s Day a personalised gift made with an online photo site, makes the perfect present special.
I like photo books, they are so much better than albums, as there is so much more functionality to play with. When you get back from an event or holiday, it is so much easier to upload your photos onto the computer and download them into a photo book, designed exactly as you want. Plus it means that you don’t have lots of loose photos lying around, but do have evidence of your good time for friends to peruse over.
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